Sixteen years & still going strong with Hustler Equipment.
CLIENT:
Hustler Equipment
INDUSTRY:
Exporter, Food & Agribusiness, Manufacturing & Warehousing
PROJECT:
Web Design & Development, Digital Marketing, Hubspot Integration & Support
Key contacts:
Brent Currie - CEO, 2009-Present
Lola Aubert - Marketing Manager, 2015-2025
Alberta Hewetson - Marketing Coordinator,
2025-Present
Industry leaders
What Hustler Equipment was looking for
Hustler Equipment makes farm machinery for working farmers. Bale feeders, feedout wagons and tip trailers, loader attachments and sprayers – products designed in New Zealand, trusted in paddocks across Australia, North America, Europe and beyond.
The business was founded on a genuine “designed by farmers, for farmers” philosophy and has been developing livestock feeding solutions since the 1980s.
When Mogul first began working with Brent Currie and the Hustler team in 2009, the brief was simple enough: build a website that matched the quality and ambition of the products. What followed was anything but a one-off project.
Over the next sixteen years the business kept growing. New product ranges, new markets, new technology that needed connecting. Hustler needed a digital partner who could keep pace with where the business was heading – not just deliver on a brief and move on.
Deep understanding
The journey.
The relationship spans more than sixteen years, multiple website generations and dozens of projects. What has stayed consistent throughout is a shared commitment to doing the work properly, and a trust built slowly through consistent delivery.
Feature-rich
Key areas of work.
Over sixteen years, Mogul has designed, built and maintained a digital ecosystem for Hustler spanning multiple generations of website, a stable of custom tools, and integrations that connect the online presence to the back-end of the business.
Website Architecture & WordPress engineering.
A custom WordPress platform built around Hustler’s full product range, with the multi-country, multi-language structure needed to support international markets. Country-specific domains, a country selector, and a content architecture that has scaled with the business.
Dealer Support & Infrastructure.
A Dealer Portal giving Hustler’s accredited dealer network access to resources, pricing materials and support tools. A dealer locator is also integrated into the main site, making it straightforward for farmers to find their nearest stockist.
Hubspot Implementation, Branding & Support.
HubSpot connects all inbound website activity to a central CRM. Contact forms, pricing enquiries and demo bookings feed into workflows which handle follow-up sequencing and lead routing, with live reporting giving Hustler visibility of enquiry volume and source across every market.
Embedded forms and outbound email communications from Hubspot are customised and styled to reflect Hustler’s brand.
Product Customiser.
A product customiser tool to help customers understand the differences between models in Hustler’s range, and find the one best suited to their needs.
After choosing the base model and any accessories or add-ons they are interested in, the customer can send an enquiry via an integrated Hubspot form.
WP Engine Hosting & Managed Support.
Hustler’s site runs on WP Engine, a premium hosting platform optimised for WordPress.
Mogul provides ongoing hosting management and support, including updates, security monitoring and a service level agreement to prioritise anything Hustler needs help with.
Third-Party Integrations.
Mogul has built integrations to save double-handling and make it easy for the Hustler team to share content without copying it to multiple places, including Wistia, Hubspot, a customised product API and embeddable profiles for dealer websites.
In the client's own words.
“George and the team at Mogul are outstanding to work with.
They carefully study your strategy, business model, and needs and provide sound advice.
They’re prepared to challenge your thinking, and ideas.
They understand the pace that digital is evolving – complex structural change, or modifications are ‘can-be-done’, straight forward, and quickly implemented.
Their service and support is second to none”
Brent Currie - CEO
READY FOR A SERIOUS PARTNER?
Serious about your next stage?
We work with established organisations planning meaningful growth or change, where digital is treated as core infrastructure rather than ‘just a website’.
If that sounds like you, let’s talk.