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High-performing campaigns with Te Mata Estate Winery.

CLIENT:

Te Mata Estate Winery

INDUSTRY:

Consumer Brand, Food & Agribusiness

PROJECT:

Marketing & Communications Strategy, Support & Maintenance, Search Marketing

CONTACT:

Vince Labat - Sales & Marketing Director
Sue Schmidt - Marketing Manager

Driving Strategic Growth

What Te Mata Estate Winery was looking for.

As one of New Zealand’s most prestigious and historic wineries, Te Mata Estate Winery’s legacy deserved a digital presence that was just as celebrated as its wines. 

They were looking to partner with an agency who could help them to improve their digital performance that would drive revenue generating opportunities profitably and efficiently. Without any prior use of Google Ads or effective analytics, the winery couldn’t measure its performance or drive strategic growth.

And with such a fabulous story to tell, they wanted to articulate it more effectively to elevate brand awareness and positioning globally, while emphasising that we were a sustainable, high-tech, New Zealand brand.

So, Te Mata brought Mogul on as their strategic long-term digital partner.

Visit the Te Mata Estate Winery website

A legacy of measurable growth.

Our multi-year partnership with Te Mata Estate has created a lasting competitive advantage. We’ve delivered 14% year-on-year growth in website users and achieved 9% revenue growth during their key Coleraine launch period (February-April 2024 compared to 2023). With a robust digital platform and clear data on international interest, Te Mata is now perfectly positioned for its next phase of growth.

Why Mogul?

An integrated digital partnership.

By acting as a true strategic partner, Mogul provides Te Mata with continuous support, from strategic campaign planning and ongoing performance optimisation to monthly reporting and proactive platform maintenance.

Strategic consulting.

We guided Te Mata Estate Winery through the process of modernising their entire digital presence. We crafted a comprehensive strategy focused on three key areas: modernising their platform, telling their unique story, and building a data-driven marketing ecosystem from the ground up.

Platform development.

This included supporting a complete ecommerce platform migration from WooCommerce to Commerce7 and continuous search performance optimisation.

Search, data & analytics.

We implemented Google Analytics 4 (GA4) and custom reporting to provide clear, actionable insights and manage their Google Ads and SEO to drive measurable results.

Support & maintenance.

We provide ongoing technical support and a fortnightly maintenance schedule, proactive security measures, and plugin management to ensure 99%+ uptime.

Gearing for Global Growth

Key areas of work.

By combining deep technical expertise with a data-driven marketing strategy, we’ve elevated their online brand to match their world-class reputation and set the stage for targeted international growth.
really fast website

Technical Excellence.

  • We began with a full audit and a “Quick Wins” project to immediately enhance the user experience. We cut the website’s page load time in half (from 4.4s to 2.4s) and streamlined the ecommerce checkout process.
  • We also introduced new revenue features like digital gift cards and international shipping.
  • One of our biggest jobs was supporting their complex transition from WooCommerce to Commerce7, a specialist winery platform.
  • We ensured a seamless migration by implementing enhanced conversions, integrating Google Shopping feeds, and maintaining performance and SEO throughout the entire process.

Building a Integrated Sales Engine.

  • From a standing start with no prior ad spend, we launched Te Mata’s first-ever Google Ads campaigns, which delivered immediate and impressive results. Our Performance Max campaigns consistently achieved a 303% ROI, with every dollar invested in advertising generating over $7 return in direct revenue during peak months.
  • We also implemented a robust SEO strategy to capture new customers through generic wine searches, not just their brand name. By optimising for structured data and dominating Google Shopping for branded searches, we’ve prepared Te Mata for the future of AI-powered search.
  • Email marketing moved up a gear, generating up to 25-60% of total revenue during campaign periods after we shifted the focus to rich storytelling and updated email templates.

The Coleraine '23 Launch.

  • Our integrated strategy truly shined during the launch of Te Mata’s flagship Coleraine ’23 wine.
  • This coordinated, multi-channel push produced outstanding results, driving a 303% return on advertising spend, 83% increase in website users and a 72% increase in new users.
  • The campaign created a halo effect that boosted sales of other wines, generating an impressive lift in total revenue that month alone.
  • Crucially, our analytics revealed significant engagement from Australia and the USA, providing data-validated proof of a powerful opportunity for targeted international growth.

In the client's own words.

“We wanted to work with digital professionals and an agency that would raise the levels of our digital competencies with our digital structures from website to google and amplify our messaging. The requirements were discussed and the solutions put in place from strategy sessions to daily operations with clarity in thought and efficient execution. Mogul are super experienced, great to deal with and always offer solutions. “

Vince Labat - Sales & Marketing Director

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