AI-Powered Content Creation.
Does it work?
Content is still king.
Content is the currency of engagement. It’s the most valuable part of your digital strategy, and yet it’s the most undervalued. It’s also the number 1 reason a project is delayed.
Content marketing is the art and science of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
But that’s really hard to do authentically when you’re not ‘in’ the business and a subject matter expert. However, new technologies mean that we can offer a comprehensive, hands-on approach to creating authentic and engaging website content, without putting all the pressure on you, the busy client.
Using AI in a smart way
Our new AI-powered content creation process.
This offering is is a comprehensive solution designed to move beyond generic web copy and capture your unique brand voice.
We work closely with you to transform your expertise and passion into compelling, conversion-focused website content. This collaborative process ensures your website not only looks professional but also authentically speaks to your target audience.
1. Discovery interview.
1. Discovery interview.
We will conduct a focused interview based on the agreed sitemap and wireframes. This is our time to listen, ask great questions and gather the raw, authentic content that will form the backbone of your website’s messaging. We will also ask you about suitable photos for each bit of content to ensure visual relevance.
2. Content transcription & curation.
2. Content transcription & curation.
This is the core of our content work. Using AI, we will transcribe the interview, and use summaries to bring it structure. Then as a human, we will review, edit, and structure the conversation into polished, readable, and SEO-friendly website copy. This approach ensures your unique voice and tone are preserved.
3. Content loading & client review.
3. Content loading & client review.
Once the content (text and images) is finalised, we will load it into your website and share the live or preview link with you for review.
4. Training & handover.
4. Training & handover.
We will show you how to use your new website. This includes how to make edits, add blog posts, and manage your content. The session will be recorded and shared for your future reference.
Why content matters.
How does content marketing pass the ‘so what’ test?
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Builds Trust: 70% of consumers feel closer to a company as a result of content marketing.
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Drives Traffic: Content marketing gets 3X more leads than paid search advertising.
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Improves SEO: Websites with blogs have 434% more indexed pages.
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Increases Conversions: Content marketing has 6X higher conversion rates than other methods.
What are the benefits?
What's so great about content?
Every business can benefit from strategic content marketing. A strategic approach is fundamentally audience-centric, designed to provide value to the people it seeks to reach.
Enhanced brand awareness.
Consistently great content puts your brand on the map, and minds of your target market.
Increased organic traffic.
Higher engagement rates.
Improved lead conversion.
Better customer retention.
Cost-effective marketing.
Content marketing costs 62% less than traditional marketing and generates 3X as many leads.
Hungry for growth or change?
We'd love to hear from you.
We work with companies who are hungry for growth or change. For them, standing still is not an option.
We help our clients see into their future. Where do you want to go?