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How to create a content marketing plan

Any brand can increase brand awareness and sales by the odd post here and there but those who are really successful have a plan and make smart strategic decisions. Without…

How to select images for your website

You don’t get long to make an impression on the web these days. Website visitors can be harsh critics. Quick to judge, they will not hesitate to navigate away from…

Proud to be local, thrilled to be global

When we founded Mogul in 2007, I never expected we would export over 40% of our business… But back in 2014 I went to Xerocon, Auckland, and Rod Drury laid…

Google Ads sanity checklist

Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be…

A unique website is not enough, it’s got to have personality

There are over 633 million websites in the world, and with the proliferation of off-the-shelf website templates on the market, (too) many of them look the same. But the challenge…

What’s the best eCommerce solution for your business?

Even before the improbable series of calamities we know as 2020, the growth figures for eCommerce were staggering. From an already-impressive $562 billion in global eCommerce sales in 2010, the…

A change for the better

For the last 13 years, we have passionately created custom WordPress themes for our clients, but COVID gave us an opportunity to review and rethink this strategy. When we started…

Everyone hates timesheeting, that’s a universal truth. So why do we do it?

Product businesses sell products, and service businesses sell their time. In fact, all service businesses have to sell is their time. Even with automation, human input is still necessary if…

Staying home and thriving

We are shifting the way we work at Mogul at the moment. Dreaming bigger, working smarter and creating our own opportunities. We catch up with Becca for some tips to…

Mentoring and Internships

Recently, Mogul had the pleasure of welcoming an intern aka Greg to the office. A BCS student at the Eastern Institute of Technology, Greg was required, as part of his…

What is the data NOT telling us?

Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance…

Workshop: add value to your social media channels

In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,…

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