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In October 2023, Google and Yahoo announced updates to their sender requirements. The move aimed to maintain the reliability of email communication and enhance inbox security for users. These new regulations were set…

This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT has dominated the…

Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have for many organisations, and we…

Your Website’s First Impression: A 3-Second Audition for Your Business Your website is your hardest-working salesperson. It works 24/7, never calls in sick, and it’s often the very first interaction a potential customer…

It’s 2021 and by now you are most likely aware of the fact the mobile has become very important for website owners.  In fact, mobile devices accounted for over 54% of the world’s…

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a world dominated by…

An often-overlooked component of developing websites is creating the content for them.  It seems easy enough on the surface: To start, throw a few words together to create some sentences Secondly, repeat the…

We’ve all heard the stories about websites being attacked, hacked, breached and otherwise messed up. Having cleaned up and rebuilt my share of hacked sites, I’ve seen the most common security mistakes time…

I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from…

Keeping your website’s content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a few words or…

There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help you decide which…

I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is how we have…