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How can I use conversion optimisation to grow my business?

I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion…

Is it time for a content clean?

Keeping your website’s content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a…

eCommerce close-up series – is WooCommerce right for my business?

There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help…

Simplifying the UX (User Experience) design for website planning

I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is…

Stop spying on me: the end of the road for cross-site tracking cookies

You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then…

5 Reasons It’s Time For a New Website

Websites take time, money and the right people. In the past just having a website was good enough regardless of how well it functioned or looked. But those days are…

Why grading tools aren’t everything for your website

Website grading tools have come a long way over recent years. The days of just measuring ‘page speed’ are long gone; modern tools now provide sophisticated reports showing measurements for…

Rule Number One: Listen to your customers

It sounds so obvious, but most of us are really bad at it – talking (and listening) to our customers. As Matt said last week, understanding their customer is one…

The 5 things that every successful business gets right

As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first…

Shutting the door on plugin vulnerabilities

Wordfence reports up to 90,000 attacks on WordPress sites every minute. That is clearly a problem. Both for me, as someone who maintains websites and for you, as someone who…

eCommerce close-up series – is Shopify right for my business?

There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help…

Advanced search engine options for WordPress

I’ve recently been working on the search engine for a large, information-dense WordPress site. The Hawke’s Bay Knowledge Bank has more than 36,000 documents published and searchable, so there is…

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