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In over 15 years of digital project management and development, I’ve witnessed countless projects that were technically brilliant yet commercially disappointing. Most of them were developed by other agencies, but…

Marketing automation is evolving fast, but not all the hype translates to real business results. Let me walk you through what’s actually worth your attention and why it matters for…

Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain…

In October 2023, Google and Yahoo announced updates to their sender requirements. The move aimed to maintain the reliability of email communication and enhance inbox security for users. These new…

This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT…

Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have for many…

Your Website’s First Impression: A 3-Second Audition for Your Business Your website is your hardest-working salesperson. It works 24/7, never calls in sick, and it’s often the very first interaction…

It’s 2021 and by now you are most likely aware of the fact the mobile has become very important for website owners.  In fact, mobile devices accounted for over 54%…

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a…

An often-overlooked component of developing websites is creating the content for them.  It seems easy enough on the surface: To start, throw a few words together to create some sentences…

We’ve all heard the stories about websites being attacked, hacked, breached and otherwise messed up. Having cleaned up and rebuilt my share of hacked sites, I’ve seen the most common…

I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion…