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Understanding SEO for New Zealand businesses

Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain…

Email deliverability changes still causing problems

In October 2023, Google and Yahoo announced updates to their sender requirements. The move aimed to maintain the reliability of email communication and enhance inbox security for users. These new…

The rise of AI in digital marketing: what it means for NZ businesses

This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT…

Marketing Automation in 2023: Automation with a human touch

Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have for many…

Designing for Success: Key strategies for optimal website user experience

Your Website’s First Impression: A 3-Second Audition for Your Business Your website is your hardest-working salesperson. It works 24/7, never calls in sick, and it’s often the very first interaction…

The case for a great mobile website

It’s 2021 and by now you are most likely aware of the fact the mobile has become very important for website owners. In fact, mobile devices accounted for over 54%…

Want more organic traffic? Try our DIY SEO coaching

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a…

Readability 101

An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a few words together to create some sentences…

5 tips for hardening and protecting your website

We’ve all heard the stories about websites being attacked, hacked, breached and otherwise messed up. Having cleaned up and rebuilt my share of hacked sites, I’ve seen the most common…

How can I use conversion optimisation to grow my business?

I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion…

Is it time for a content clean?

Keeping your website’s content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a…

eCommerce close-up series – is WooCommerce right for my business?

There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help…

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