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Five Eyes AI Cyber Advisory: What every WordPress site owner needs to do now

  • Matthew Miller
On 22 June 2026, the Five Eyes intelligence agencies, including Australia’s Australian Signals Directorate (ASD/ACSC) and New Zealand’s National Cyber Security Centre (NCSC), issued a joint advisory on AI-accelerated cyber threats. It’s one…

What FWD>>>FEST taught us (and what it means for our clients)

  • Matthew Miller
There’s a version of this post where we just recap the event. Tell you who spoke, what sessions we attended, share a few photos. You’ve read those posts before. This isn’t that. This…

Google’s llms.txt U-turn: what we’ve learned implementing AI SEO for our clients

  • Matthew Miller
There has been genuine confusion in the industry about whether llms.txt files matter. Last month, Google said they don’t read them. “LLMS.txt files and other “special” markup: You don’t need to create new…

The “Why” before the “How”: Turning digital projects into business assets

  • Matthew Miller
I’ve been around digital projects for over 20 years. After a while, you start recognising the early warning signs. Not the obvious ones, like slipped timelines or the stakeholder meeting where everyone suddenly…

The 2025 Email Deliverability Audit: Are you still compliant?

  • Matthew Miller
In a massive shift in email marketing regulations, back in early 2024, Google and Yahoo introduced strict sender requirements to combat spam and improve inbox security. By now, these “new” rules have simply…

Three focus areas shaping digital growth: AI Search, Security, & Google Ads

  • Matthew Miller
In the past few weeks, I’ve worked through several challenges with our clients, and they reveal three interconnected areas that will define your success (or failure) in the year ahead: optimising for AI-powered…

The Digital Shift: How AI changes the rules of digital marketing (and what smart agencies are doing about it)

  • Matthew Miller
The rules of digital marketing are changing faster than many businesses can keep up with. Artificial Intelligence (AI) isn’t just another tool in the stack; it’s fundamentally reshaping how we build websites, run…

The AI wave is here. Is your digital strategy built to surf, or sink?

  • Matthew Miller
Are you prepared for the AI revolution, or is your business at risk of being anchored to yesterday’s digital solutions? Imagine this: You’re cruising on your yacht – maybe just off the Noosa…

Forget “How much do you charge for a website?” – ask the better question

  • Matthew Miller
“How much do you charge for a website?” After more than 20 years in this game, I’ve heard that question thousands of times. It’s a fair question, but it’s the wrong one. Asking…

Beyond the Brochure: 5 WordPress security essentials your business cannot afford to ignore

  • Matthew Miller
Your WordPress website isn’t just a digital brochure anymore. It’s your 24/7 salesperson, your main marketing channel, and often the first thing potential clients see when they Google your business. But there is…

What does the future hold for marketing automation?

  • Matthew Miller
Marketing automation is evolving fast, but not all the hype translates to real business results. Let me walk you through what’s actually worth your attention and why it matters for your bottom line.…
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