Posts by George Miller

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a world dominated by…

I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is how we have…

It sounds so obvious, but most of us are really bad at it – talking (and listening) to our customers. As Matt said last week, understanding their customer is one of the most…

Let’s face it, it’s been a pretty sh*t year and one most of us will be pleased to see the back of! We started the year by downsizing the team to ‘core’ and…

Digital has rapidly become the most important part of the marketing mix for most businesses. If you want to get buy-in from your management team for new digital initiatives, it’s vital that you…

We recently launched our new Mogul Partner offering and we’ve had a remarkable response so far! The key feedback we have received from our recent clients has been that they have really appreciated…

When we founded Mogul in 2007, I never expected we would export over 40% of our business… But back in 2014 I went to Xerocon, Auckland, and Rod Drury laid down a challenge…

There are over 633 million websites in the world, and with the proliferation of off-the-shelf website templates on the market, (too) many of them look the same. But the challenge is not just…

For the last 13 years, we have passionately created custom WordPress themes for our clients, but COVID gave us an opportunity to review and rethink this strategy. When we started using WordPress in…

Product businesses sell products, and service businesses sell their time. In fact, all service businesses have to sell is their time. Even with automation, human input is still necessary if you want to…