Posts by Matthew Miller

Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have for many organisations, and we…

Your Website’s First Impression: A 3-Second Audition for Your Business Your website is your hardest-working salesperson. It works 24/7, never calls in sick, and it’s often the very first interaction a potential customer…

I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from…

You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have…

As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers…

Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,…

First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is “meeting needs profitably.” But that’s…

Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated,…

Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators – see…

Now that we’ve come out the other side of lockdown, here are some tips to make the transition to the post-COVID world of work a bit easier…  Take the COVID-19 banner off your…

There’s an old saying in management: If you can’t measure it, you can’t manage it. Good instincts are important in business, but the best companies base their decisions on evidence – hard data…