Mogul Logo
  1. Home

Posts by George Miller

Get in touch
LinkedIn

What happens when nobody governs your digital assets? Let’s get specific.

Last week I made the case for formally governing your digital presence. This week I want to show you exactly what’s at risk when nobody does. These risks aren’t abstract. They’re concrete, costly,…

Digital Governance is the business discipline most businesses don’t know they need

Most established businesses apply serious rigour to their governance – purpose and strategy, financial reporting, legal compliance, HR frameworks, Board and CEO/GM accountability – because they’re the infrastructure that keeps a business running…

Will AI eat your digital agency’s lunch? It depends which table you’re sitting at

I get asked a lot whether I’m worried about AI replacing Mogul’s website work. It came up again recently in a conversation with someone deep in the Sunshine Coast tech and innovation scene,…

Are you going to feed the machine, or let it scavenge?

In 2026, the digital landscape continues to shift beneath our feet. We are moving rapidly from SEO (Search Engine Optimisation) to what some people in the industry are calling GEO (Generative Engine Optimisation)…

Why your next digital investment needs partnership, not just a provider

In late-2025, the digital landscape is more complex and critical than ever. Yet, the brutal truth remains: 70-80% of all commercial digital projects fail to meet their objectives. Serious operators aren’t just building…

Why Designer Wardrobe’s sticky features are a masterclass in eCommerce smart personalisation

Most women love online shopping, but let’s be honest, not every browsing experience is amazing. So when you find an eCommerce platform that gets it right, you notice. IMO, one of the best…

Want more organic traffic? Try our DIY SEO coaching

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a world dominated by…

Simplifying the UX (User Experience) design for website planning

I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is how we have…

Rule Number One: Listen to your customers

It sounds so obvious, but most of us are really bad at it – talking (and listening) to our customers. As Matt said last week, understanding their customer is one of the most…

Reflection on the craziest year and finally discovering work/life balance

Let’s face it, it’s been a pretty sh*t year and one most of us will be pleased to see the back of! We started the year by downsizing the team to ‘core’ and…

3 things senior management want to know about the company’s digital marketing spend

Digital has rapidly become the most important part of the marketing mix for most businesses. If you want to get buy-in from your management team for new digital initiatives, it’s vital that you…
No more posts to show