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Posts by George Miller

Are you going to feed the machine, or let it scavenge?

In 2026, the digital landscape continues to shift beneath our feet. We are moving rapidly from SEO (Search Engine Optimisation) to what industry experts are calling GEO (Generative Engine Optimisation)…

Why your next digital investment needs partnership, not just a provider

In late-2025, the digital landscape is more complex and critical than ever. Yet, the brutal truth remains: 70-80% of all commercial digital projects fail to meet their objectives. Serious operators…

Why Designer Wardrobe’s sticky features are a masterclass in eCommerce smart personalisation

Most women love online shopping, but let’s be honest, not every browsing experience is amazing. So when you find an eCommerce platform that gets it right, you notice. IMO, one…

Want more organic traffic? Try our DIY SEO coaching

In 2018, we had a simple idea: why not help our clients improve their own Search Engine Optimisation (SEO) on a regular basis without needing to pay us? In a…

Simplifying the UX (User Experience) design for website planning

I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is…

Rule Number One: Listen to your customers

It sounds so obvious, but most of us are really bad at it – talking (and listening) to our customers. As Matt said last week, understanding their customer is one…

Reflection on the craziest year and finally discovering work/life balance

Let’s face it, it’s been a pretty sh*t year and one most of us will be pleased to see the back of! We started the year by downsizing the team…

3 things senior management want to know about the company’s digital marketing spend

Digital has rapidly become the most important part of the marketing mix for most businesses. If you want to get buy-in from your management team for new digital initiatives, it’s…

Mogul Partners in Action

We recently launched our new Mogul Partner offering and we’ve had a remarkable response so far! The key feedback we have received from our recent clients has been that they…

LOVEing The Village – Havelock North, Hawke’s Bay

I have been on the Havelock North Business Association Committee for a few years now, but we are on a major mission and there is some really exciting stuff about…

Proud to be local, thrilled to be global

When we founded Mogul in 2007, I never expected we would export over 40% of our business… But back in 2014 I went to Xerocon, Auckland, and Rod Drury laid…

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